Regulation Archives

IAB UK runs ‘transparency initiative’ to help brands assess suppliers

January 25, 2019

IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.

Google forced to pay €50m GDPR fine by French data regulator

January 22, 2019

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU’s rules on consumer data protection, representing the largest fine yet under GDPR.

US court forces Domino’s Pizza to make app accessible to blind people

January 18, 2019

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

January 17, 2019

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

Gillette sparks social media storm with “Best a Man Can Be” ad

January 16, 2019

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

New ad certification sees 94% drop in fraud across Europe

January 8, 2019

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…