People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
NatWest and Getty Images have launched a new campaign to improve the way female entrepreneurs and business leaders are represented in media and advertising. The partnership sees the creation of a new gallery of images on gettyimages.com, featuring 15 female entrepreneurs, illustrating the diversity of female-led businesses in the UK.
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
The acquisition of TurboSquid allows Shutterstock to provide its userbase of 1.9 million customers 3D and VR content. This acquisition follows Shutterstock’s recent acquisition of Amper Music, the AI music platform, showcasing the company’s growth outside of the stock image market to a full service creative platform. For over 20 years, TurboSquid has been a … [Read more…]
AppsFlyer, the Auschwitz-Birkenau State Museum and the Auschwitz-Birkenau Foundation have formed a partnership to create a set of immersive technological solutions including a guided virtual tour of the Auschwitz Memorial aimed at enhancing the educational value for visitors from around the globe.
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Two thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots.