Cadbury launches ‘Worldwide Hide’ easter egg hunt campaign
Cadbury and VCCP have launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.
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Publisher Reach partners with BlueVenn to boost to customer value strategy
Reach has signed a three-year agreement with data specialist BlueVenn, which will see the publisher adopt BlueVenn’s award-winning Customer Data Platform and CRM software.
Creative agency Rise at Seven expands to US
Sheffield and London based search agency, Rise at Seven, have now expanded to the US, with plans to open Chicago office.
Guest comment: How brands and influencers are already tapping into shoppertainment in the UK
The rise of ‘shoppertainment’ such as Livestreaming Commerce platforms and shoppable videos, is becoming a growing trend. Philip Rooke, CEO at €130m ecommerce firm, Spread Group looks at why this new format doesn’t just work for big brands with big budgets; start-up brands and YouTuber creators can do it too.
NFL and Amazon ‘discussing exclusive Thursday night football contract’ – report
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Shutterstock launches “All The Best Artists” campaign to highlight diversity of talent
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
75% of senior marketers say creativity is being restricted by their leadership teams
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
7 in 10 Brits ‘prefer streaming services to broadcast TV’
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Renault launches two global campaigns to promote ZOE electric car
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Cool or creepy? MyHeritage offers deepfake tool to reanimate dead
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.