YouTube trials product detection in videos with buying options
YouTube is testing a feature that will automatically detect products used in videos, a move that will open up new opportunitires to advertisers.
Content
Most Reach staff ‘to permanently work from home’
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
Warner Music expands licensing deal with Tencent to crack China market
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
Bauer Media Audio launches ad network across Nordic regions
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
Influencer marketing trends: Nike and Adidas ‘unable to compete with challenger brand Gymshark’
Some of the biggest brands such as Adidas have failed to compete with newer and emerging brands such as Gymshark and MyProtein in their Instagram marketing strategy, despite their colossal brand loyalty and budgets, according to new research.
Taboola launches new brand awareness solution ‘High Impact’
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
Revealed: The most successful health and fitness influencers
Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.
Ticketmaster, British Airways and Marriott: New data reveals which businesses received GDPR fines during lockdown
Ticketmaster, British Airways and Marriott are amongst businesses in the UK there were fined for breaching GDPR regulations between March 2020 and January 2021, according to new research.
Creative talent around the world re-evaluate work norms in light of COVID-19
Covid-19 has accelerated an industry shift towards freelancing and independent work and highlighted some key challenges for creative production, according to new research into the creative production industry.
‘Grey roots are no big deal’ and ‘school maths is hard’: 30 things Brits have learned from lockdown
Having grey roots is no big deal, primary school maths is harder than it looks, a cup of tea really does make things better and our NHS is the best in the world, have emerged among a list of 30 things brits have learned over the last year, according to a new study.