In-house content creation ‘set to increase in 2020’
In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.
Content
New boss at Inskin Media as Hugo Drayton steps down
Having led Inskin Media since its launch, a decade ago, Hugo Drayton will step down as CEO at the brand advertising business at the end of 2019.
The power of reviews: Just 53% would consider using business with less than 4 stars
Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Top 10 Christmas ads: Tesco beats John Lewis for social media buzz
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Tappx develops programmatic platform for digital TV ads
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Half of Brits ‘willing to exchange data in return for personalised menu’
Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.
Unilad appoints Hotwire for blood donation equality campaign
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Britvic hires Jaywing for digital marketing push
Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.
Adform partners Broadsign to boost programmatic ads for clients
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
Ad fail: Peloton under fire for ‘sexist’ Christmas advert
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.