Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research.
Content
Tech news site GigaOm shuts down after 9 years
In shock move, pioneering technology news blog Gigaom has shut down after running out of money.
A game of phones: HBO GO unveils launch plans
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.
Content marketing trends: Most journalists want more multimedia content from PRs
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Save the Children quiz asks if you will survive an epidemic
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.
An infographic about infographics: 13 reasons why we crave visual information
You’ll come across infographics all over the web, but what made them so successful? This infographic from Neoman explains all.
Controversial Cannes ad tells firms to send ‘worst employees’
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.
Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.
Netflix launches in Cuba following US trade U-turn
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.