Mobile now accounts for 23% of UK digital ad spend
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
Content
Marketing to teens: Global digital habits revealed (infographic)
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Top 20 UK sites: News outlets get mobile boost
News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.
Programmatic fuels rise in online publishing recruitment
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Playstation lets users swap game music for Spotify playlisits
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.
Facebook hosts content for news publishers as ‘walled garden’ grows
Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.
BBC News site goes mobile friendly
The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design.
BuzzFeed: The latest new digital brand to unlock mass market audience
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.
US online music streaming sales beat CDs for the first time
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data.