Digital platforms encouraging children to read- report
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.
Content
Facebook ‘Instant Articles’ lets mobile readers skip load times
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Time makes 20% of revenue from digital ad sales
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.
Top UK sites in March 2015: Google, BBC and Facebook lead
More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms, with Google sites such as YouTube and Gmail leading the way
How Chrome won the war of browsers (infographic)
With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious.
Vice Magazine big winner at Webby Awards
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.
Google woos news start-ups with £107m support pledge
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.
Multi-platform pays off: Brand ads get 60% uplift when seen across devices
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.
Coca-Cola swaps UK site for digital magazine
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.