Google to launch free version of music streaming service
Google is launching a free version of its music streaming service Play Music.
Content
Snapchat at Cannes: The chat app shaking up traditional advertising
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
Cannes Lions 2015: Highlights from Day Two
As the second day begins at Cannes Lions, high profile speakers include featuring Marilyn Manson, Snapchat founder Evan Spiegel, Jessica Walsh and Syl Saller.
Tinder woos Cannes: More than 20% of users swipe right on ads
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.
Cannes Lions 2015: Highlights from Day One
Cannes Lions 2015 kicked off with a bang, with sessions from Tinder’s Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival.
WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.
Vlogger Vs Lush: Cosmetics giant in YouTube domain clash
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.
BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.
Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.
Apple hires editors to beat Facebook’s news robots
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation.