The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan.
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards, in partnership with PubMatic, at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
Last week, the media and marketing industry descended on the French Riviera for the annual Cannes Lions International Festival of Creativity. We look back on some of the key trends to emerge from the event.
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which “nothing” happens.
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
As the Festival hits day three Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford took to the stage. Watch the key highlights here.