UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research.
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
Garry Taylor, UK Art Director at Say Media, believes you should never judge a book entirely by its cover, but argues that online, first impressions really count.
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom.
The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube.