The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper.
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.
Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore.
Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]
Apple has signed up 11 million new users to its streaming music service since it launched at the end of June. “We’re thrilled with the numbers so far,” Eddy Cue, who runs Apple Music alongside other Apple internet services, told USA Today. Apple Music went live on June 30, cost £9.99 per month in the … [Read more…]
Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research.
Relevant reader comments can act as as useful content for publishers and brand alike. Marie Dollé, Head of Content and Digital Strategy at Kantar Media, looks at the pros and cons of the alternatives such as encouraging users to post on social media platforms and the rise of a new type of contributor, the ‘reactfluencer’: … [Read more…]
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.
Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.