Burberry first brand to sign up to Apple Music sponsorship
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
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Women’s Institute marks 100 years with ‘tWItterstitch’ campaign
The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015).
Right to reply: Apple’s explosion of omni-channel media
In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.
Apple plans to make original web TV content
Apple is reportedly set to rival Netflix and Amazon with its own TV shows made exclusively for its upcoming Apple TV.
Mobiles ‘now account for over half of internet time’
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
Netflix drops thousands of films in bid to go it alone
In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising roster of exclusive shows.
BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Spotify’s ‘creepy’ new privacy policy tracks user movement
Spotify has come under fire for a new privacy policy that collects user’s contacts, photos and media files from their phone and even tracks their movements.
Publishers ‘failing to get value from data’ as digital ad budgets grow
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.