Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
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Mobile SEO: 3 tips to rank high on Google
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.
Google puts product ads into YouTube videos
Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.
Google makes old Hi-Fis smart with new Chromecast
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.
Online ‘advertorials’: New IAB guidelines provide more transparency
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
The solution to ad blockers? ‘Video Lab’ creates ads you want to watch
As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.
Consumer trust in traditional ads falls (but friend recommendations still most credible)
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.
Mail Online digital ad growth slows from 49% to 16%
Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications.
Nescafé ditches brand website for Tumblr
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.