Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.
Content
YouTube adds video donation option
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
Politics case study: How smart social targeting helped Conservatives win the UK election
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
AOL debuts new platform for publishers
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.
Right to reply: Why the industry is getting it wrong with native
Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
Netflix customer numbers beat forecasts
Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.
World’s first ‘online TV ratings’ goes live in Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
No joke: Univision buys stake in comedy site The Onion
Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site.
Guest comment: Rise of the ‘virtual shopper’?
With VR device sales forecast to hit 14 million units worldwide in 2016, Steve Dann, CEO, Amplified Robot, looks at what is happening with VR in ecommerce and how it is being used to improve online retail experiences.
Party’s over: IAB ‘uninvites’ Adblock from annual conference
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.