Independent goes online-only as newspaper shuts down
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.
Content
Beyonce helps smartphone usage skyrocket during Super Bowl 50
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Visual content ‘top trend in 2016’: 60% of marketers invest in video content
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Yahoo to offer free PGA highlights and live leaderboard
Yahoo has struck a global partnership with the PGA Tour to deliver free live video from tournaments along with on-demand highlights and other video content.
Top tips: How to benefit from the rise of inbound marketing
Popular in the US, inbound marketing is making its way to UK shores. Michael Kaeflein, Marketing Manager, at Incisive Edge looks at how it can boost your website traffic and generate leads using its key principles.
Top retail tips: Driving content performance means working all the angles
James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.
Music partnerships ‘improve brand image’
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.
Top 10 tech news sites: The Verge ‘has highest PR value’
The Verge is most valuable tech news site worldwide, with a single brand mention in an article worth €12,019, according to new research.
Super Bowl stats: Ads accounted for 22% of entire broadcast
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.