Digital advertising trends: TV trumps online for mums
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.
Content
The most effective ad campaigns: Australia and India win at engagement
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.
Top tips: Six common misconceptions about audience data and programmatic
In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
Customer data ‘to drive the majority of sales decisions by 2020’
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Native ads ‘to dominate digital display advertising by 2020’
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2 billion by 2020, according to a new report.
Adobe debuts app creation tool for brands
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
Ad blocking trends: Global publishers find solutions by engaging readers directly
As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.
Search tips: What you need to know about Google’s 2016 algorithm updates
Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.
Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Streaming wars: Pandora vs. Spotify
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.