Top tips: Using life events in marketing campaigns
Simon Farthing, Head of Consultancy at data science consultancy Profusion, discusses how data science can be used to identify life events to improve marketing campaigns.
Content
Internet ad spend ‘to overtake TV by 2017’
Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
Facebook and Universal slammed for showing different trailers to ‘ethnic audience’
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
Native content: Consumers ‘increasingly confused by sponsored stories’
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.
Games streaming site Twitch expands into 24/7 food channel
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative.
Bloggers and native ads: Google outlines 3 key rules
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.
UK to ban online junk food ads aimed at kids?
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
Ofcom data breach: Broadcaster alerts regulator
Media regulator Ofcom, the media regulator, has suffered the biggest breach in its history involving the misuse of data that was downloaded by an employee before leaving the company.
Fox and Sky ramp up streaming with fuboTV
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.
Guest comment: Why Bowie predicted the right kind of native
The Thin White Duke predicted the practice of targeting tailored online content at consumers back in 1999. Shame publishers, agencies and brands are still struggling to get it right, says Avid Media’s Chief Business Development Officer, Lucy Hemming.