Right to reply: New Day collapse- a brave (but misguided) step
This week saw the first print newspaper fold after just nine weeks. Justin Taylor, UK MD at Teads looks at the lessons for the media industry.
Content
Instagram debuts video carousel ads
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format.
Content across continents: Maximising the reach of your B2B communications
Here’s the content conundrum in a nutshell: one minute you didn’t have it and struggled to get any message out to your target audience let alone a consistent message; now you are awash with it – and still struggle to get a consistent message out to your target audience. Simon Woolley, engagement specialist at press … [Read more…]
AdBlock Plus lets users pay publishers directly via Flattr partnership
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators.
Top content marketing tips: Are typos repelling your customers?
Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…
Paco Rabanne sponsors AOL Makers launch in UK
AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.
Video viral of the week: Knorr ‘taste tool’ matches strangers for dinner dates
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…
Choose your own adventure: Persol creates interactive comic on Instagram
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.
YouTube ads ‘getting better ROI than TV’
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
Porsche turns magazine ad into floating hologram (some assembly required)
Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.