Time spent on social media to overtake linear TV
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research.
Content
Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.
Huffington Post founder steps down to begin health start-up
Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only publishing, in 2005.
Video marketing trends: Quality branded content “outperforms pre-roll ads’
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.
Bynder gets €20m funding boost for branding automation software
Branding automation business Bynder has secured €20 million in its first round of funding and is joining the likes of Tumblr, Alibaba, Hootsuite, Twitter and Shutterstock as recipients of funding from Insight Venture Partners.
HookLogic takes performance marketing platform to Netherlands
Performance marketing firm HookLogic, the leader in performance marketing for brands, has expanded into the Netherlands with the HookLogic Exchange.
Snapchat influencers forced to label sponsored endorsements
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Nestlé teams up with Salesforce for ‘digital lab’
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
IOC faces backlash for ban on Olympics GIFs
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games.