For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research.
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.
Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.
The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics.
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.
Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays.
YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge.
Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.