The top 20 branded Facebook live videos of 2016
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Content
Right to reply: The rise of ‘fake’ news – next year could see it grow in the UK
2016 saw the unprecedented rise of ‘fake’ news with false news stories surrounding the American election creating more total engagement on Facebook compared to 19 major US news outlets combined. Dale Lovell, Chief Digital Officer at ADYOULIKE, explains why the primary reason for the rise in ‘fake’ news is money-driven, not political.
Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Disney and comparethemarket.com get Frozen for Christmas
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.
2017’s business trends in a digital world
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.
Shazam ties up with Snapchat for music recognition
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.
10 digital innovation predictions for 2017
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.
Short-term gain, long-term pain: The danger of short-termism in marketing strategies
Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.
IAB white paper: Native ads and content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.