Who won the social Super Bowl? Top 10 brands on Twitter
Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.
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Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
Brands “need to be more authentic in customer engagement”- DMA
Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.
Dove mocks Trump with ‘alternative facts’ ad
Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media.
Half of marketers predict “death of the cookie” by 2018
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.
P&G begins 4-point “transparency review” of all its agencies
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
Video viral of the week: Pot Noodle spoofs Trump with “Gary the bricklayer”
Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below…
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
Data becoming indispensable to marketers around the world- report
Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.
Lego debuts social network for kids
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.