The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
With Valentines day fast approaching, as Ian Webster, Chief Customer Officer at Big Data for Humans gives his top tips for using big data to understand your customers and keep them in a long and prosperous relationship.
Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report.
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.
A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.
Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.