Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets.
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor.
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.