Facebook’s secret guidance on graphic content leaked
Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.
Content
Brands to blame? 50% hold them responsible for inappropriate ad placement
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.
Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
Do corporate values matter? 40% of consumers abandon brands due to poor behaviours
Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.
Net Neutrality RIP? US votes to create controversial “two-speed internet”
The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.
Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.
8 things from Google I/O: Smart snaps, Siri rival and Android Go
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging markets.
#IsItokforGuys: Lynx search ads tackle male stereotypes
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.
China’s Weibo overtakes Twitter for user numbers
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.