If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.
The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final.
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month.
Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial?
72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research.
International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation’s favourite song contest.
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.