Is winter here yet? Game of Thrones chatbot answers fan questions
Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.
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Snapchat goes local: Snap Maps sparks privacy fears
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also raises concerns among safety and privacy advocates.
71% of Brits now associate ads with fake news
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.
eBay comment: We went programmatic only for a week. Here’s what happened.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
Top digital marketing tips: The business pitfalls of being a digital dinosaur
Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.
“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
The great Cannes debate: Film and sports marketing in a digital world
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.
Cannes Lions 2017: Video highlights from all eight days
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.