Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.
Content
World Emoji Day 2017: are we over the emoji? 😭
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Selling to silver surfers: how e-tailers can develop emotional intelligence to appeal to an older demographic
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…
Spotify accused of padding playlists with fake artists to save on royalties
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists.
Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.
Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Amstel lets consumers ‘Snatch’ free pints via augmented reality game
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.
The demographics of Uber’s US users
In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.