Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
Content
Email is still king when it comes to mobile conversion
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Online ad engagement “can be doubled if the right image is chosen”
Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads
Sports brand Arena crowdsources video content for aquatics championships
Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.
Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video
UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.
If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding – and programmatic right
How can publishers best choose the best programmatic trading method to fit their business goals? Michele Appello, Senior Director Business Solutions, and Jan-Willem Borsboom, VP Enterprise Solutions at Improve Digital offer a step-by-step guide.
Event report: Marketers should tackle short termism with “product thinking”
A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove.
Don’t duplicate! Don’t duplicate! Avoid copied content to stay SEO safe
Magnus Linklater, founder of Bristol based SEO and content marketing agency, Bespoke Digital, discusses how to identify duplicate content issues, using tools like SiteLiner and Copyscape, and explains why it’s crucial that every web page is unique.
How brands can win trust and loyalty [INFOGRAPHIC]
Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.
Facebook ad revenue now growing twice as fast as Google
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.