A large helping of nostalgia, a touch of escapism and a pinch of humour are among the winning ingredients for Christmas ads in 2020, according to Kantar’s annual research into which festive TV advertising campaigns work best with UK viewers.
Global employee wellbeing company, Tictrac, has announced a significant new partnership with The Athlete Media Group that will see Olympic athletes and sporting world record holders sharing their unique insight and expertise with users of its Employee Wellbeing Platform.
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
With COVID-19 bringing on the toughest year yet for retailers – from job cuts to store closures, it has been trial after tribulation for the industry. Now, with Christmas and Black Friday soon approaching, what can they do to win over their customers? Socialbakers CEO Yuval Ben-Itzhak, looks at what can brands learn from the lockdown … [Read more…]
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Shutterstock has unveiled its 2021 Colour Trends report to tell the story of branding, content, and design for the year ahead, showing that champagne, gold and green shades are growing in popularity.
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.