P&G pledges to carry out 2,021 ‘acts of good’ next year in new campaign
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Content
Top global Christmas ads: Coca-Cola most emotionally engaging
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
YouTube trends: What the UK watched in 2020
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
Volkswagen uses ‘groundbreaking’ Unity 3D marketing tech for video campaign
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Blood pressure study: Which website issue cause users the most stress?
Slow loading pages cause users the most stress, followed by pop-ups, broken pages and auto-playing music and videos, according to a new blood pressure level study.
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas
Film maker Warner Bros has announced that all its 2021 movie releases, including Dune and Matrix 4, will available to stream instantly in the US the same day as their cinema release.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.