Clarins sponsors new ITV programme Finding Alice
Spark Foundry, the acceleration agency, has announced a new TV sponsorship for Clarins.
Content
Top 10 creative trends: Imperfection, authenticity, and escapism top themes for 2021
Tie dye, eccentric animations and classical and string music are among the key creative themes for 2021, according to a new report.
easyJet launches ‘3 Minute Escapes’ video series
easyJet has launched four three-minute films to transport the viewers away from the humdrum of life for a moment on mindfulness during the January blues.
Taboola launches Snapchat-style ‘Stories’ for content advertisers
Native ad platform Taboola has launched Taboola Stories, a new way for publishers to engage readers with the familiar “stories” format used by Instagram, Snapchat and Twitter.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
Interview with Chris Evans: the man who created email and online advertising
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how … [Read more…]
Three to sponsor ‘Gogglebox’ in major new partnership
Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
Top tips: Design essentials for 2021
After a shaky start to the 2020s, planning and preparation are no longer the watchwords for success and winning in the new reality is about agility, adaptability and rapid transformation. That’s according to Phil Gerrard, Associate Director at BCG Platinion, as he shares his design predictions moving into 2021.