Nearly half of ecommerce searches on Google now drive no clicks at all- study
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Author: Robin Langford
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Trump threatens to ‘close down’ social media firms amid Twitter row
Donald Trump has threatened to “strongly regulate” or close down social media companies after Twitter flagged two of his tweets to a fact-checking page.
Twitter flags and fact checks Trump’s tweets for first time
Twitter has flagged a tweet from Donald Trump for the first time in its history, leading to the US President criticising the social media platform of “interfering in the 2020 presidential election”.
Fortnite premieres trailer of latest Christopher Nolan film ‘Tenet’
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
UK retail sales plummet but ecommerce hits record market share- ONS
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
Luxury shopping and COVID-19: 1 in 4 people have delayed expensive purchases
A quarter of all global consumers have delayed the purchase of luxury items due to the COVID-19 pandemic, according to new research.
UK COVID-19 tracking app ‘not ready for June 1st’
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Customers in control: The rise of self-service eCommerce
The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.