Influencer marketing use plummets amid COVID-19 pandemic
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Author: Robin Langford
Ad retargeting fuels 35% of app marketing conversions
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.
Instagram forecast to overtake Twitter for news consumption
Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.
The expensive problem facing Fintech start-ups
Competition in Fintech is getting fierce as many companies compete to be the next unicorn. But start-up money can be tight- especially because of PCI standards. To have the right security measures in place is expensive and this can ruin many start-ups chances. John Cragg, CEO of MYHSM explains how in order to support start-ups, … [Read more…]
WhatsApp launches in-app digital payments service
WhatsApp has launched its first in-app payments service, following a beta test in India.
Google glitch: search giant apologises for missing Churchill photo amid statue controversy
Google has been forced to post an apology after its search engine failed to show a photo of Sir Winston Churchill, blaming it on an update glitch in its Knowledge Graph tool.
England’s ‘non-essential’ shops open doors after 2 and a half months
Non-essential shops in England have been permitted to reopen their doors today, for the first time since March amid the Coronovirus pandemic, but many small retailers fear for their survival amid a boom in online sales and new social distancing rules.
DoubleVerify offers standard ad metrics for connected TV apps across platforms
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
Shoppers reveal post lockdown spending priorities: Fashion, beauty and live show treats
Brits plan on spending money on treats, driving more and more window shopping as the lockdown slowly eases across the country, according to new research.
TabMo links in-store visits to ad activity with new tool
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.