Amazon Web Services has launched Amazon Honeycode, a fully managed service that allows customers to build mobile and web applications – with no programming required, with Slack and SmugMug among customers already planning to use the service.
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.
A Google Japan advert is the most emotionally engaging coronavirus campaign in the world, according to new research.
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to new research.
Classic is a curated collection of the very best Lion-winning work, spanning 1954-2000. The website, made in partnership with Facebook, is available for free on intelligence platform The Work. A documentary was launched alongside the collection, and debuts as part of Lions Live, the new digital experience from Cannes Lions, running all this week. The … [Read more…]
Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.