Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
Although over 82% of workers are keen to work remotely in future, they face a number of challenges in doing so – and the younger generation is particularly adversely affected, according to new research.
Large parts of the UK are now working from home which leads to unknown risks. Chris Lin, VP, Information Technology at Mozilla, offers tips on how companies and employees can successfully design a secure home office in the age of COVID-19.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
The growing movement, organised by civil rights and other advocacy groups under the rally cry “#StopHateForProfit”, was spurred by last month’s killing of George Floyd by Minneapolis police and has drawn support from companies including Mozilla, movie studio Magnolia Pictures, Rakuten Viber, and the Goodby Silverstein advertising agency. “We have strict content policies in place … [Read more…]
The study, from Hoxton Mix, indicates that attitude towards permanent remote work varies between industries. For example, more than 3 in 5 (64%) of respondents who work in the Sales, Media and Marketing industries agree that this would be a positive change, but only less than 1 in 5 (16% of workers in the Arts … [Read more…]