RAF revamps website with Imagen to boost marketing
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
Author: Robin Langford
Telling stories during a pandemic – why video content creators need to get creative
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
Infographic: Cautious Brits reveal post lockdown plans and concerns
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Verizon Media launches “Brand Story” format for advertisers
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Starcom partners with Integral Ad Science to boosts brand safety and viewability capabilities
Full service ad agency Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.
The rise of ‘kidfluencers’: Are child social media stars being exploited?
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Millennials averaged 50% more online deliveries during lockdown than baby boomers
Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has revealed.
Bazaarvoice buys Curalate to boost social content across reviews network
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
Twitter planning new subscription platform?
Twitter has begun hiring people to work on new subscription platform, as the social media giant looks to move away from ad revenue, according to a mysterious new job listing.
Working from home ‘saves London commuters 24 days per year in travel time’
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.