Digital monopoly? Google, Facebook, Amazon and Apple hearing delayed
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Author: Robin Langford
Building consumer trust relies on transparent, open reviews
Over the past months we’ve seen a backlash from consumers around fake reviews on Amazon, Airbnb and eBay. Each individual scandal has been incredibly damaging to brand reputation but also for customer trust. Peter Muhlmann, Founder and CEO at Trustpilot looks at why on transparency and trust in online reviews is more vital than ever … [Read more…]
Merry Clickmas: Consumers set to spend big online this holiday period
73% of holiday shoppers will purchase primarily online this Christmas, regardless of a potential return to lockdown, with majority of shoppers not planning to decrease their spend, according to new research.
Before and after lockdown: Brits shopping habits revealed
Supermarkets and DIY stores maintained the highest store footfall during lockdown, but the virus pandemic has sped up the switch to digital, with an in-store focus on buying not browsing, according to new research.
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Top brands on TikTok: Walmart and Chipotle challenges lead the way
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
2020 Christmas predictions: 5 retail trends for the new shopping landscape
The global pandemic has accelerated online shopping, meaning this Christmas retailers need to speed up their online efforts ahead of the festive ecommerce frenzy, according to new research.
Microsoft integrates Shutterstock for advertisers
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
Programmatic TV: Grow your reach with AI-fuelled audience targeting
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
Surge in demand for tech courses and training as economic impact of COVID-19 pandemic continues to bite
Searches for tech courses and training are up by over 40% on average during lockdown, according to new research.