Media buyers expect ad spend bounce-back: Food and tech most optimistic
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
Author: Robin Langford
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
‘Nasdaq of the East’: Hong Kong launches share index of Asian technology giants
Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.
Voucher Hunters: Interest in food and drink discounts soar 921%
With 62% of all purchases during lockdown made online and only 16% of shoppers planning to return to their old shopping habits, behaviour towards online discounts and spend has also changed, according to new research.
Auto Trader begins digital data push with Google’s ‘Looker’ platform
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Top ecommerce tips: The frantic evolutionary retail tech race
High street retailers are axing jobs with many more expected to follow suit over the coming months. But how can technology prevent brands from disappearing? Ferdinand Reynolds, Regional Manager at Go Instore, looks at why technology will be essential for retailers to survive in today’s retail landscape.
Companies ‘less committed to customer services’ (despite customers being more informed than ever)
Customer service professionals increasingly believe that their business views their function as an expense rather than opportunity for growth, according to new research.
More than half of UK firms ‘not planning to invest more in digital transformation’
More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
Toluna becomes parent brand for Harris Interactive and KuRunData
Consumer intelligence platform provider Toluna has rebranded, becoming the principal brand and holding company of Harris Interactive and KuRunData.