Gen Z shopping trends: deals and authenticity driving decision making
Valuable deals and brand authenticity are driving consumer decision-making – especially among Gen Z and millennials, according to new research.
Author: Robin Langford
eBay Advertising launches cookie-less ad targeting capabilities
eBay Advertising has launched a new set of programmatic targeting capabilities, letting brands to target at scale without the need for cookies and real-time updates between ad calls to eradicate waste.
‘Doomscrolling through the infodemic’: Social media usage trends post Covid-19
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
TAG and JICWEBS merge to unite brand safety standards
Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.
The value and application of customer insight during Covid-19 and beyond
Now more than ever, your prospective customers will want to be confident that your company is stable and secure for the long term. James Alty Founder & Managing Director at Apteco, provides insights and tips for businesses looking to enhance their relationships with customers during these uncertain times.
CES takes technology conference digital-only for 2021
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Energy companies letting down customers on transparency and communication- survey
The majority of people want utility companies to do better in helping them manage energy consumption and be more transparent in how they measure usage, using new digital tools to provide a better, more meaningful experience for customers, according to new research.
Linear TV remains dominant form of television viewership in major economies
Despite declines in viewership and inroads from social media and video on demand, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to new research.
Amazon makes grocery deliveries free in London
Amazon Fresh delivery now free for Prime members in London and the South East, with the retailer set to expand further across the UK this year.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.