Spark TV: New channel streams 24-hour influencer content
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Author: Robin Langford
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
DMA- Signs of recovery for data and marketing industry (but job concerns increase)
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
Twitter and Facebook deletes Trump’s ‘harmful’ post on Covid-19 and children
Both Twitter and Facebook have blocked a video shared by accounts linked to US President Donald Trump for violating their policies on coronavirus misinformation.
Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram launches TikTok rival Reels
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.