Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
The number of complaints about poor customer service in the last six months was at its highest level since 2009 and customers are tired of Covid being used as an excuse, according to new research.
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.
Online retail sales in the UK fell by -14.1% Year-on-Year last month, marking the steepest drop in the history of the Index for the second month running, according to new research.
Nearly half (45%) of UK marketers see this holiday season as a last chance to prove the value of their physical high street stores, according to new research.
Jon Clarke, Founder & CPO at Cyance, looks at how accurate intent can increase engagement rates and drive the evolution of account-based marketing to account-based experience.
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.