TikTok agrees Oracle partnership to avoid US ban
US tech firm Oracle has confirmed that TikTok’s owner has formally proposed it become a “trusted technology partner” to the video-sharing app.
Author: Robin Langford
Kinder partners Gameloft to bring toys to life with AR app Applaydu
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.
Guest comment: Why TikTok has come of age during the COVID crisis
As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.
The growth of privacy regulations: 65% of the world population’s data to be covered by 2023
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to a new report.
White paper: What brands must consider for 2021
How can grocery brands plan for ‘business as unusual’ for the next 6-12 months in a rapidly changing and uncertain environment? A new white paper looks at how purchasing has changed across channels and how value and localism have become more important to consumers.
TikTok owner rejects Microsoft bid, clearing a path for Oracle
Microsoft’s offer to buy the US operations of hugely popular video-sharing app TikTok has been rejected at the eleventh hour, paving the way for Oracle to secure a last-minute deal.
Tesco to trial drone delivery service
Tesco is to start trialling home deliveries by drone, dispatching smaller grocery items to customers within 30 minutes of ordering.
TikTok to start paying top UK creators
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
TAG launches global brand safety certification program
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission. Last week, some users clicking on news articles within Facebook’s iOS app were served with “interstitial” ads as they viewed that publishers’ content within the app’s browser, featuring advertisements from other … [Read more…]