Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Author: Robin Langford
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
UK charities to benefit from donations via smart speaker
Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and use voice commands to donate to their chosen charity. NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise are the first to engage, with … [Read more…]
Open letter to Apple from ad industry: ‘Help us create a universal ID solution’
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Taboola and IAS Partner on brand safety solution for clients
Native ad platform Taboola has struck a partnership with ad verification platform Integral Ad Science (IAS) to introduce an industry-first pre-bid brand safety technology for performance advertisers.
Voice search trends: In-car is the next frontier for voice tech
Three-fifths of Brits ignore their smartphones’ voice assistants, but in-car offers a growth opportunity for voice, according to new research.
YouTube faces lawsuit over UK children’s privacy
YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.
Europe’s top FMCG product innovations in 2020: Twinings, McCain and Mars top list
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Global study: Consumers will support home-grown retailers this holiday season
51% of holiday shoppers plan to shop with local businesses during the 2020 holiday period, with 48% turning to marketplaces for inspiration.