The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
The UK government has released a mobile phone app that people in England and Wales can use to establish whether they may have been exposed to coronavirus.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump and has witnessed digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.
Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.
Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research.
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.