Pay by hand: Amazon launches in-store palm scanner for payments
Amazon has launched a new payment system called Amazon One, that lets shopper pay by a wave of their hand rather than via cards or phone.
Author: Robin Langford
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
Global ecommerce trends: Most Brits expect economy to get worse in 6 months (but just 7% in China)
Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.
Industry veteran Bob Ivins Joins TVSquared as Chief Strategy Officer
Cross-platform measurement firm TV Squared has announced that Bob Ivins has joined as Chief Strategy Officer (CSO).
Guest comment: The piracy that lurks in the app stores
In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem – and that ecosystem is booming. Peter Szyszko, CEO, White Bullet looks at how in-app is piracy’s new Wild West.
A cautious Christmas? Marketers approaching peak season with lower expectations
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Ted Baker fulfils 101,000 extra online orders by shipping directly from stores
Ted Baker has fulfilled an extra 101,000 online orders in one year following a new omnichannel initiative, which sees a proportion of orders packed and shipped by stores.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Reddit woos UK advertisers with new London office
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.