![The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/10/inst-split-main.png)
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
While there is no one-size-fits-all approach to suit every company, by having available and structured data with an open and flexible culture, organisations are in a much stronger position to take on this critical shift and escape from data lockdown Peter Ruffley, CEO, Zizo, highlights two aspects for businesses to consider before they can move … [Read more…]
A new monthly jobs indicator released today by Internet Association shows an increase in the number of full and part time job postings online after a slump during the height of the coronavirus pandemic.
Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.
Total UK till sales growth in the last four weeks ending 3rd October increased from 5.6% to 8.3% year on year, as shoppers are continuing to move towards online shopping, with online FMCG growth up by 91% in the last four weeks.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%) this year, based on research by eCommerce consultancy Wunderman Thompson Commerce, yet online spending is set to surge. Overall spend … [Read more…]
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.