Ogury launches ‘Thumbnail Ad’: Non-fullscreen format built specifically for mobile
Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.
Author: Robin Langford
Twitter beats forecasts but user growth slows
Twitter reported earnings for its third quarter on Thursday that beat analyst estimates on the top and bottom line, but it fell short of estimates on user growth.
WARC: UK ad market ‘won’t recover until 2022’
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
Facebook sees decline in users in US and Canada
Facebook has reported a decrease in users in the US and Canada but moderate revenue growth as ad revenue still soared in the third quarter of this year.
TikTok partners Shopify for social commerce
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data.
AliExpress debuts real-time livestreaming translation feature ahead of Singles Day shopping frenzy
AliExpress has unveiled a real time livestreaming translation feature to let merchants and live streamers to achieve international success in the 2020 11.11 Global Shopping Festival.
Just 1 in 10 ‘will base festive shopping decisions on Christmas traditions this year’
As consumers are urged to start Christmas shopping early this year to support retailers, new research examining seasonal shopping behaviour has found that as a result of the COVID-19 pandemic, the vast majority of consumers are happy to shift to online when it comes to buying gifts this year.
Contentsquare acquires Dareboost to ‘solve revenue-killing errors’
The acquisition will enable businesses to increase customer engagement across their digital properties and recover millions in lost revenue from technical errors on their websites, with core capabilities including web performance monitoring and scoring, error reporting and benchmarking. Web performance is a critical part of digital customer experience in 2020. In fact, research has shown … [Read more…]