Wickes launches UK’s first home improvement campaign on TikTok
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
Author: Robin Langford
Content trends: 86% of marketers are frustrated with their traditional CMSs
86% of marketers at large companies have grown frustrated with traditional CMSs, according to new research.
Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
Dynamic Yield launches “No Consent, No Cookies” Solution
Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Bigger than Black Friday: China’s Singles Day sets new online sales record
China’s Alibaba has revealed that orders on its ecommerce platforms during the Singles’ Day shopping extravaganza hit a record 498.2 billion yuan ($75.1bn).
Top analytics tips: Why ecommerce retailers need to embrace GA4, the future of online measurement
Google has quietly set in motion one of its biggest changes to analytics in its 21 year history. GA4 enables unified measurement of user interactions and events between web and app for the first time. The platform is set to replace Google analytics, so ecommerce practioners need to engage now in order to realise its … [Read more…]
Black Friday shopping trends: Changing behaviours as holiday shoppers contend with the pandemic restrictions
Black Friday will still be the biggest shopping event this holiday season despite the unprecedented changes in consumer shopping behaviour and the re-introduction of COVID-19 lockdowns and restrictions.
Unruly and LG Electronics team up to offer smart TV inventory
Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
Consumers embracing immersive technologies in light of pandemic
Immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales, especially critical as we approach the Christmas period, according to a new report.